ICE Totally Gaming with IGT

The Brief

Taking place over three full days, ICE Totally Gaming is a B2B exhibition that attracts over 30,000 visitors. All forms of gaming are represented at the event, across online and land-based sectors.

ICE is a pinnacle event for IGT, the world’s leading end-to-end gaming company, as they use the event to launch their products for the entire year across multiple sectors. Therefore, they asked Solutions2 to provide them with a high impact, highly functional stand that would position the IGT brand at the forefront of gaming technology.

The Stand

Key Features:

• Stand size: 52m x 25m (1300m2)
• Room and power for 200 machines and 10-15 kiosks
• Hospitality areas, one for VIPs and one for casual meetings
• A bar and reception area to draw visitors to the stand
• An admin office and room to store collateral
• Seven separate rooms

The Results

For us, the best way to measure our success is through client feedback – here’s what IGT had to say about their stand:

“We had the pleasure of working with Solutions2 during the ICE Gaming Show held at the London ExCel. From the first stages of their employment to be IGT’s provider, Solutions2 were proactive, enthusiastic and organised everything to the highest standards.
Throughout our time of preparing what is our industry’s biggest event, Solutions2 demonstrated their understanding of all key disciplines, the production processes involved, and how they can dovetail together to present a client facing offering that would ensure IGT were seen as the main player.”