EuroCucina with NEFF
EuroCucina with Bosch, Siemens and NEFF
Here’s what Solutions2 delivered when they worked with NEFF at the EuroCucina show in Milan…
NEFF asked Solutions2 to create a stand for EuroCucina 2018, also known as the International Kitchen Furniture Exhibition, an annual show held in Milan. EuroCucina’s 2018 show hosted 130 exhibitors, occupying over 23,000 square metres. It attracted over 300,000 visitors, with almost 66% travelling to the show from abroad.
NEFF wanted to stand out among their competitors, and so they asked Solutions2 for a stand that would provide visitors with an exciting and memorable experience.
- Art Nouveau design
- Showcasing NEFF’s home appliances
- Separate areas for different product categories
- A spacious show cooking area
We surveyed over 640 visitors to EuroCucina, using a combination of exit surveys and stand surveys to gain an insight into the success of the stand.
More than a third (35%) of all the visitors to the EuroCucina show paid a visit to the NEFF stand, making it one of the top 10 most visited stands at the event. Every person that visited the stand told us that they enjoyed their visit, and over half said that the design of the stand was ‘completely unique’. In fact, the stand was rated as one of the event’s top three stands for eye-catching design and creative cooking.
This made visitors want to spend time on the stand, with 57% of all stand visitors spending between 10 and 15 minutes on the stand, giving the NEFF team plenty of time to engage with them.